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PORTFOLIO

MultiCare Health System COVID-19 Response:

GOALS:

  • Consistent messaging that falls into 4 categories:

    • Informational updates

      • COVID-19 ​disease updates

      • Hospital/Clinic updates

      • Visitor Restrictions

      • Services Available

    • Tips on how to keep yourself and others safe

      • Preventing COVID-19 spread​

      • Mental health support

      • Quarantine activities support

      • Resources for those out of work

    • Ways to help during the COVID-19 outbreak

      • Volunteer opportunities​

      • Donation opportunities

      • How to show gratitude to frontline workers

    • Stories of hope and encouragement

      • Frontline healthcare workers stories

      • Patient stories

      • Elevate local businesses

      • Celebrate donations and all forms of support in community 

  • Be active community partners and a highly reliable healthcare resource at all times:

    • Provide service recovery and support

    • Elevate facts and prevent spread of misinformation 

    • Possible through posting, public comments/responses and direct message responses​

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STATISTICS: 

From February 29th, 2020, to April 30th, 2020:

  • Over 1,012 posts across 20 social accounts

    • 7 hospitals and various foundation-based events held throughout Washington State

    • Facebook, Twitter, and Instagram

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  • Over 2,522 new followers across all accounts 

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  • 86,079 engagements across all accounts

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  • 3.14 million paid impressions, 1.53 million organic impressions on Facebook

HIGHLIGHTS:

  • In one day after our public call for PPE donations, we received over 5,000 masks and 186 boxes of gloves. 

    • In total, we have received over 50,000 units of PPE (and counting)

  • Created a Spotify account and playlists to promote safe handwashing for kids and adults 

  • Opened new opportunities for employees, business partners and community members to submit their frontline experiences and stories of encouragement and hope​ for sharing on our channels 

  • Launched the Hope Grows Here movement via our MultiCare Foundations - https://www.multicare.org/hopegrowshere/

    • Created social accounts (Facebook, Twitter, Instagram)

    • Gained grassroots following throughout the Puget Sound region with notable businesses and local artists joining the movement

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MISCELLANEOUS:

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